Wednesday, June 17, 2009

How to Green your Shipping Operations

Most Etsy sellers are probably ecstatic when they stumble across a nice shoebox or a small corrugated box they can reuse in their own shop – it’s like finding gold! But are you doing everything you can to keep your shipping practices green? Here are some ideas to consider:

Reduce:

Try and reduce the amount of packaging you are using. It's important to keep a variety of boxes and envelopes on hand so you don't have to put a small item in an oversized box. Also, consider a refillable packing tape dispenser and buy replacement tape rolls in bulk, rather than buying packing tape with a new dispenser each time (P.s. - those cardboard tape rolls make excellent bead or knick-knack dividers when a cardboard circle is glued to the bottom!)

Avoid double and triple packing items – for instance, a necklace in a mini zip bag, in a gift box, in a bag, wrapped in tissue, in a shipping box.... you get the idea!

Reuse:

Don't be shy - see some great boxes sitting outside a business or at your work? See if you can take them to reuse. Trophy shops, gift stores and even restaurants often have oodles of boxes. See if you can find a local business to partner with and offer to take all that "waste" off their hands!

Fill material is important for many Etsy sellers sending fragile items. Plastic bubble wrap and peanuts have their place, but you probably have things around your house that will work just as well! Popcorn is an excellent replacement for foam peanuts (encourage buyers to throw it in their yard for the squirrels!) Newspapers, magazine pages, and junk mail make excellent fill material when crumpled. Save the tissue paper from new purses or shoes to reuse. Many department stores put colored tissue paper inside shopping bags - reuse it! If you have a paper shredder to shred your bills, save those shreds for padding!

If you print your own shipping labels, why not print them on the back of scrap paper? Grab a few sheets out of the recycle bin at your office and print on the back. As long as the paper isn't too transparent, this works great and gets another use out of a sheet of paper before it goes to the recycle bin. Recycling is great, but it takes a lot of energy to recycle paper and plastic, so it’s most efficient to get as many uses out of an item as possible before it is recycled.

Extra fabric cut into strips makes for charming ribbon and ties. During the holiday season, if your yard is covered in pinecones, try using some as a festive fill material! Packing materials are everywhere…

If you are wary of how using reused materials might affect your business image, just consider it a marketing challenge. You could buy a rubber stamp that proudly announces you have reused packaging. Or consider an announcement in your shop that tells customers they can expect their package to arrive in eco-friendly upcycled packaging. Additionally, consider wrapping your main item in lovely printed tissue paper to make it stand out from your mishmash of upcycled fill material.

If you need to use new packing materials, consider eco-friendly products such as cornstarch peanuts or 100% recycled bubble wrap.

Recycle:

Be sure recycling is part of your shipping process. Scraps, packing material or other goods that cannot be reused or upcycled should be sent to the recycle bin. Avoid buying packing supplies that come with extraneous packing or waste.

Part of the recycle mantra that sometimes gets forgotten is to also BUY recycled. In the United States, its easy to buy recycled if you ship Priority Mail, because all of their packaging is Cradle to Cradle certified! Check to see if your favorite shipping supply vendor offers products made from 100% recycled content, or with a high post-consumer content percentage. Uline.com offers several products that are made from recycled content: http://www.uline.com/CustomerService/ULINE_FAQ_Ans.aspx?FAQ_ID=147&searchedkeywords=recycled

Additionally, recycled labels can be found at: http://www.theallgreenstore.com/green-office-supplies/mailroom-supplies.html

If your favorite supplier doesn't offer supplies made from recycled materials, ask! Show them there is a demand for these products.

If you have unique packing needs, try searching the Internet for greener options by using a search engine like http://green.thefind.com or http://www.earthmoment.com/.

Transit:

How far have your mailing supplies traveled to get to you? Are you driving to the post office twice a week to pick up boxes or to mail items? Are you ordering packing supplies once a month? Driving back and forth to the post office or having goods delivered to you more frequently than needed wastes energy.

Printing your own postage labels at home will save you time and gas - in the United States, you can log in to USPS.com to arrange for packages to be picked up by your postal carrier. This is more efficient because they are already making the rounds through your neighborhood! Keep in mind, the USPS will also drop off packing supplies to you - order them for free online at USPS.com.

And while it may be painful on your wallet in the short-term, consider ordering your packing supplies in large enough quantities to last a year. You will usually find a lower per-piece price for buying in bulk, and you are saving energy by minimizing the number of deliveries you get (less truck trips to your house saves gas!)

Don’t forget to keep your packages light, especially if you need to use Air Mail. Tissue paper, newspaper, popcorn and paper shreds make for good padding and lightweight packages and help save fuel.

Complete the circle:

Lastly, urge your customers to recycle and reuse the packaging you've invested in!

Wrap items in ribbon or fabric that can be upcycled again and again. Provide your customers with information on how to recycle their packaging and/or what parts of your package are recyclable, and where they can find recycling outlets (http://earth911.com is a good site). This is information that makes great fodder for your newsletters or Message to Buyers.

If you're still not sure you are being as green as possible, you could offset your shipping operations by purchasing carbon credits from a broker such as Terrapass (http://www.terrapass.com/). Carbon offsets are not without controversy, but you will be funding green energy projects.

What do you do to keep shipping green?

Tuesday, June 16, 2009

Featured Artisan: FreshlySkweezed


I've never met a piece of paper I didn't like! I like paper so much, I work at a library just to be around it. Sometimes, I even read! I'm a former (radio) disc jockey who decided to make the switch from working with my mouth to working with my hands. It's a happier choice because my hands have much more to say!
GREAT GIFT IDEA ---> Personalized stationery sets for under $20, including shipping!!! It's fun to do...Just match the color/design to the personality!
Perfect for BRIDESMAID gifts, TEACHERS, HOSTESS gifts, GRADUATES...

More Gocco Screenprints on the way!...... Letterpress in the coming months!
My personalized stationery sets have been popular with brides-to-be.
Hey! My shop's been featured in Brides.com. Come see!
http://www.brides.com/blog/weddedbits/102/2009/05/7288/for_your_maids.html
My Etsy Shop:
My Twitter:

Monday, June 15, 2009

Newbies. Here's why you're not selling yet

When you're new to Etsy, you're desperate to make that first sale (I know I was!) and I remember that it seems to take forever.

I know plenty of you think it's your store, your prices, Etsy customers etc, but here's one set of events that applies to every new seller.

It's all about connections and connections take time.

It could go a little something like this:

♥ Day 1 ♥
When you first open your store, nobody can find you. You may as well have opened on Pluto. You will not sell anything.
Connections - 0*

♥ Day 2 ♥
Then you list a product. It appears first in the Time Machine and puts your shop at the top of the Seller list. But it will quickly move down that list. If you're lucky a couple of people may stumble across you in these places. You probably still won't sell anything!
Connections - 4*

♥ Week 1 ♥
You list more products (hopefully over a period of days). More opportunities for different buyers/sellers to visit your store. Maybe some of them will 'heart' your store. If so, you'll appear in their favourites list.
Connections - 20*

♥ Week 2 ♥
You start making forum posts. Now you're building relationships with other buyers and sellers. Hopefully they're starting to visit you.

As you build up these relationships, you'll find more and more people put you in their favourites lists. The more favourite lists you appear in, the more likely it is that people who visit another sellers store will wind up in yours.
Connections - 80*

♥ Week 3 ♥
Now you've built up a decent number of connections on Etsy.

Maybe someone will pop you in a treasury (more connections), you're now hearting people (they check their hearts and bingo! more connetions), you're regularly posting in the forums (connections), and you're listing regularly (you guessed it - connections).
Connections - 300*

♥ Week 4 ♥
Finally all these connections and links to your store pay off. Someone buys something. Now your store also appears in the 'Sold' Time Machine and in 'feedback'. Plus the buyer will start talking about what he or she bought from you - so now you're also getting word of mouth outside of Etsy.
Connections - 1200*

You can see where this is heading. The connections build up exponentially, which explains why nothing happens for 4 weeks or 8 weeks or 12 weeks and then all of a sudden you're rushed off your feet!


So if you're new, don't panic.

Just build up as many connections (on and OFF Etsy) as you can.

xxx scarlett



* number of connections example only and based on nothing more than my fertile imagination.

Sunday, June 14, 2009

Twitter Tips

hi...

by now most of you have heard of Twitter. and if you are not using it yet, why not?!

of all the social networking sites I use (Flickr, blogs, etc), I have seen the biggest results with Twitter.

I can count about 10 sales so far (of my 75 total) from customers who found me via Twitter. In fact, I just got one the other day :)

here's why Twitter works:

you can reach a LARGE amount of people with minimal effort! (be sure to not "protect" your updates, or else they will not appear in the public timeline).

and actually, a large number of those Twitter sales came from people who had never even heard of Etsy before! they saw my items, liked them enough to sign up, and made a purchase! isn't that wonderful?! :)

I spend most of my time "promoting" more on Twitter than anywhere else. a lot of people may frequent the forums here on Etsy, or chat, or take out ads on sites like CraftCult. here's the thing though -- mostly it's just sellers who know about these. and we all know that we are usually looking to sell, not buy! ;)

Twitter reaches soooo many different people. and who knows, one of them might like something enough to make a purchase!

a few quick tips:
-- participate! @ reply to people and get talking!
-- don't "spam", i.e. posting nothing but link after link. people are less likely to click on anything you post if it's ALL you post
-- follow people back! you don't have to follow anyone you don't feel comfortable following, but a lot of people DO unfollow those who don't follow back
-- follow @Etsy and check out who they are following and who's following them!
-- ask questions of your followers! tweet something like, "what are you working on today?" or "what did you have for dinner?" anything to interact and get the ball rolling!
-- be sure to post a link to your shop in your bio page, and also use keywords. I have had a lot of people on Twitter find me by searching Twitter for "jewelry" or "photography".

basically, Twitter is a wonderful marketing tool! it's quick (only 140 characters allowed!) and it's fun too. a great time-waster ;) and hey, if you make some sales with it, fabulous! also, it's free. :)

you can follow me here:
http://twitter.com/worksinprogress

I look forward to tweeting with you all! :)

Friday, June 12, 2009

Better Photography part 2

These are all great tips for photography. I do a lot of photos of Rosaries, which are a great deal like jewelry to photograph. I have tried several different types of lighting, backgrounds and settings on the camera. I recently got a new digital camera. I am still learning it, but have found some interesting things to do with it that have helped.

My additional tips:
1. Learn your camera. Even if you can’t access the on-line instructions, play with it. Take photos in different lighting, different backgrounds and different settings. You may take a lot of photos, but it is worth it. I have seen a lot of very bad jewelry photos. I have seen a lot of very bad rosary photos (those are all mine)!
2. Lighting. Very important, but you may be able to work with what you have. All the digital cameras I have had allow you to choose your lighting settings… fluorescent, incandescent, etc. However, after playing with all of my settings, I found leaving it on the incandescent (or it’s original settings) worked best because I could adjust in photo software.
3. Background or backdrop. I recently purchased several pieces of different colors of satin fabric. After trying photos with various pieces on various colors, white STILL works best. I still have difficulty with photographing white, but I have a royal blue piece that helps a little. Gold and silver tones are also difficult, as sometimes what works for the color of beads does not work with the color of the metal.
4. Flash. With jewelry-type items, I have found setting the camera to flash ALL THE TIME is better than allowing it to decide which is better (the auto setting). It is VERY difficult to fix lighting issues with jewelry-type items. They either become too bright or you can never get the color proper.

Some colors almost never photograph true to color. Purple is a big issue. I try to just make sure if I cannot get the color accurate or close to accurate that I list that in a listing. I also try to get several different photos. Most of my listings here and on other sites have multiple photos. Y’all are more than welcome to check out some of my photos of my rosaries. If you go to the item’s page, you can see how I list several photos for better “look see’s”.

Another tip for photos of jewelry-type items. Make use of your Macro setting. Some cameras will use it automatically. Mine does. I just learned that recently. Macro allows you to take really close up photos.

Tips for taking photos without a flash (sometimes it’s necessary) USE A TRIPOD! I don’t always do this and they come out blurry. I have one item with an additional photo (pink miracle bead cat rosary) that was taken without a flash. I have it listed as the photo is for color reference only, as miracle beads (also known as fiber optic beads) give a halo effect when a photo is taken.

I use Corel Paint Shop Pro, and it allows you to brighten photos, as well as adjust the color balance. It helps with lighting, as sometimes lighting can change the color of metal. I rarely adjust the gold-tones with the color balancing because it washes out the gold.

When worse comes to worse, I paste a photo in Word and adjust the contrast and brightness with the picture toolbar. Then, I copy and paste into Paint and save as a “.jpg”. It’s a last resort I don’t do often.

Hope this helps for all you jewelry-type photo takers. If anyone needs any additional help, contact me and I’ll try to help.

One thing I have noticed here with photos is the lack of using the editor in Bonanzle to adjust the cropping. Seeing only a partial photo is annoying. My suggestion to all those who have photos that are only partially there because the photo is too big, go in to the editor and adjust the cropping.

Another tip…

I noticed I do when I took another photo tonight. I use it when I take photos of enameled pieces or items in plastic sheets or glossy finishes.

If you have a problem with glare or shiny spots…
~ Try to take the photo at an angle. ~
When the flash hits a glossy or enameled finish head-on, it usually creates a shiny spot or “white spot”. I’m sure all those selling sports cards in the plastic protective sheets know what I am talking about. You may have to take the photo several times to make sure you get a “good” shot.

A tip I learned a long while back with any photography… ALWAYS TAKE MORE THAN ONE PHOTO!
I ALWAYS take more than one shot just in case. I hate to have to go back and set everything up again.
Several shots will help if…
1. one is blurry
2. one cuts off something you didn’t realize while taking the photo, one glares
3. one’s too dark
4. one’s too bright

Take your shots…
1. with the flash
2. without the flash
3. from several angles
4. with different backdrops – change colors to enhance colors without washing them out (here’s a tip I learned… just because a white porcelain item is trimmed in gold does not mean it will photograph well on a gold backdrop. I found the gold backdrop is rather distracting and washes out the trim)

It may seem time consuming to take so many photos, but you will be much happier with your photos in the end.
From so many photos, you will learn…
1. how your camera works with the lighting
2. how specific items photograph
3. what angle works best
4. how to make adjustments for certain colors
5. how certain metals photograph

If photographing jewelry-type items, keep this in mind…
once you find a spot – lighting, backdrops, etc. – that works well and produces great photos for your items, ALWAYS start off photographing in that spot. But, don’t limit yourself. There will always be that one piece that doesn’t work and you have to find out the best way to photograph it.

If I think of anything else that may help the jewelry-type photographers, I’ll let y’all know!

Have fun with your photos & God bless!

Sacred Heart Blessings Handmade Catholic Rosaries & Chaplets
Sacred Heart Rosaries
St Francis Paws4Critters Rosaries
~ Hand-crafted by Robyn, Hand-guided by God ~

My Online Shop: http://www.sacredheartblessings.com

My Bonanzle Booths: www.bonanzle.com/booths/sacredheartrosaries
www.bonanzle.com/booths/paws4critters
www.bonanzle.com/booth/texascapes

My Blog:
http://sacredheartblessingsrosaries.blogspot.com

Thursday, June 11, 2009

Better Photography


Photography of your item is key to a sale. When browsing through booths on Bonanzle, I have noticed washout caused by flash and brownish photos due to too much red. I have been taking photos since I was a child and have been told I have a “good eye”. However, learning how to use a digital camera and getting the right shot for internet selling takes time and practice.

You should set up an area in your home specific for photographing your merchandise. Through trial and error I have found that a white poster board works very well. I can set up three items at a time, take one photo, and then cut & paste to save time.

If the item is light colored I use a dark colored background so it shows up better. Also, I have noticed that some people stage items around the item they are selling, this can actually be distracting or misleading. A nice clean photo that is crisp makes an item sell faster.

If you go to my booth, you can see I still have a problem with reflection. When I took a photo of my silverplate items, I wore a pink top. Wrong thing to do as it reflected into my photo. Good example of what not to do.

Also, you have to learn how your flash works. Many times I actually turn off the flash to prevent the washout.

Regarding the redish or yellowish tint to your photo is caused by too much color in the room reflecting back into the photo. That is why I suggest using the white poster board. However, you can use your digital camera editing program to adjust the contrast, brightness, and color to remove the unwanted tints.

A photo that is out of focus has to be retaken. Adjust the distance from the item you are photographing. My worse photos are of jewelry because I have not mastered the distance I should be at yet. Sometimes taking a group shot from a distant and then cropping the photo actually works better for me.

Just remember the old saying “a picture is worth a thousand words” and enjoy selling on Bonanzle.

My Bonanzle Booth:
My Etsy Shop:
My Twitter:

Wednesday, June 10, 2009

6 months and 500 sales, advice on building a strong business

I have been on Etsy for 6 months now and just celebrated my 500th sale. I have achieved this in part due to the awesome advice I have found on the forums, and feel that it is my turn to share 10 points that have made a difference in my shop.

1) Treat your shop as a business.
If you treat your shop as a hobby, you will get a hobby's worth of results. Be dedicated to creating new products, filling out your shop, taking excellent pictures, knowing how to work with the Etsy system, and promoting in as many ways as your are able. Search the internet for business topics, read the forums, learn as much as you can. It is not as simple as creating something and listing it.

2) Know your target market.
Knowing your target market and providing a product that they WANT is the foundation for a successful shop. You can make beautiful things, but let's face it, if you targeting the wrong people, or if your beautiful things do not fulfill a need or want in your market you are not going to sell anything.

Ask yourself a few questions and gear your descriptions, or even your products to speak to your market. BEING a member of your target market helps tremendously with putting yourself in their mindset.
-Why would my market be interested in my products?
-What aspects of my product would be the biggest selling point?
-Where does my target market hang out on the internet? (What is the best place to join in the community and quietly promote)

3) Search your key search on Etsy every day (or multiple times a day).
A large percentage of people are going to find you simply by searching on Etsy. It is important that you show up in this search, that you show up early, and that you show up often.
-Think of all the possible search words that you think of someone might type in to find your item and tag your items accordingly.
-Create new items or renew items frequently so that you remain present in the searches. The more times you show up, the more chances you have of someone falling in love with your products. If you drop down too far, it is time to renew, or list a new item.
-Get to know your competition through this search. Analyze their style, how prolific they are, how frequently they list, their success, etc. Use this information to make your shop stand out next to them.

4) Make the most of your tags.
Use ALL of them. Tag colors, your shop name, key selling points (free shipping, eco friendly, etc.), important materials (sterling silver, cashmere, etc.) and descriptive words (soft, shiny, classy, funky, retro, etc), common misspellings, and alternate phrasing.
-Look at your competition's listings for ideas on other tags that you could be using.

Your buyers find you through these tags, as do treasury makers. Treasuries help bring more exposure to you, thus increasing your views, and hopefully sales.

5) Visually stand out from the crowd.
Make your items stand out from your competition. This is about branding. You want your buyers to see your items in the search and know that it is yours.
-Have a unique style that shows up in your photographs. This may be the style of your products themselves, or simply the way you photograph them.

6) Continually improve your photography.
Your photographs will make or break you. Your customers can't hold your items, so the photographs need to be clear, informative, and visually stunning all at once.
-Read tutorials online, and in the forums to improve your shots.
-Use natural light, or a light box.
-Tweek your shots in photo editing software to make them the best they can be.
-Take LOTS of pictures of each item at many different angles. Choose only the best 5 to keep.
-Search around Etsy for another seller who's product photographs you admire. Emulate their style and adapt it to fit your items and your shop. DO NOT copy their style exactly. You want to stand out. Use their style as inspiration on how to pose items, or how something looks best.
-Use all 5 picture slots that Etsy gives you.
-Select 1 shot that is artsy, alluring, and visually stunning that will draw your customers in. Make them want to click on it to get a better look and to see more of that stunning piece. Make this your first shot.
-Give at least 1 shot of the full item. You may loose a sale if your customer has to piece together all your shots to figure out what the whole thing looks like.
-Show important details such as the clasp, patterning, etc.
-Have a shot showing your item in scale. It is difficult to tell in a picture how big, or small an item is. Dimensions in your description are important, but it is difficult to visualize dimensions. Show a necklace or purse on a model, your stuffed toy in a person's hand, or your artwork on the wall next to a piece of furniture.

7) List more
You can't sell it if it isn't in your shop.
-Creating and listing more means more choice for your customers.
-More listings spaced out have your shop show up more frequently in the searches, bringing more people to your shop.
-More variety means more choice for your customers. The more items you have, the more likely someone is to fall in love with a piece and take it home.
-Shops that are filled out have a more professional appearance, like you are running a business rather than a hobby.

As you list more, use your shop sections, so that your buyers can easily find everything in your shop.

8) Diversify your product line
Variety is the spice of life. Additional product lines allow you to list in multiple categories, which allows you to draw people to your shop from multiple searches. If your products are complimentary, it encourages people to find something in your shop they didn't realize they wanted when they typed in the original search. Consistently look at your products and ask yourself:
-Is there a complementary line of products I can also sell?
-Can I make this product in more sizes or colors or patterns?
-Can I offer more products in different price ranges?

9) Make a high quality product
If your customers are delighted with your products they will come back for more and refer more people to your shop. This is free advertising, and the more people they send your way, the fewer you have to find yourself.
-Pay attention to details
-Use materials you are proud of

10) Provide excellent customer service
Each customer that you take care of well and comes back, is one customer you don't have to find.
-Treat your customers as you would like to be treated.
-Check your email and convos at least once a day, if not more often
-Be professional, polite, and kind.
-Ship quickly
-Maintain communication. If something is taking a while, keep them updated. Let your customers know when their items have been shipped.

I hope that this helps you all in your shops and here's to each of you reaching 500 sales :D
My Online Shop: