Showing posts with label Etsy Artisans. Show all posts
Showing posts with label Etsy Artisans. Show all posts

Sunday, June 28, 2009

Featured Artisan: Hollywood Spotlight Jewelry

Hollywood Spotlight Jewelry creates Gorgeous Handmade Jewelry! I absolutely Love this Unique Handmade Necklace..."The Vera Ellen." http://www.etsy.com/view_listing.php?listing_id=26356959

THIS VINTAGE STYLE NECKLINE NECKLACE... WAS HANDMADE WITH SWAROVSKI CRYSTAL AND SHADES OF GREEN BEADS .... NEVER WORN.. AND TRULY A BEAUTY TO ENJOY IN THE YEARS TO COME !


My Etsy Shop: http://www.hollywoodspotlight.etsy.com

My Blog: http://hollywoodspotlightjewelry.blogspot.com

Thursday, June 25, 2009

Featured Artisan: MonikaRose

I started crocheting about 2 years ago. Went to Lincraft one day and noticed a book about basic crocheting and some of the projects in their were so beautiful, my hubby said why not give it a try, so we grabed the book and went to look for some hooks and yarn. Because he has big ideas and wants to see detail, we bought the larger size crochet hook 10mm and a length of rope. Ever since that day I was hooked.

I loved the color variety of different kinds of yarns, but especially acrylic, they have more choices of mixed colors in one yarn ball and it is not so scratchy like wool and it is tough but fantastic to work with. I also like the mix of acrylic and cotton, soft and very easy to crochet with, but not many colors to choose from.

This is where my crochet mania began. I tried several times to crochet out of a book, but first it was hard to follow, this is where YouTube on the internet came in. I searched for crochet and bingo, found this great lady that has tutorials on basic stitches to fantastic projects to complete. This is truly the time I got hooked. I tried and completed almost all the projects she taught. But most of all I fell in love with making mobile/cell phone pouches. I started on one and to this day I think I have over 20.

Because I love them so much I wanted to share these with the world. This is where Etsy came in. I was surfing the internet and really got interested in blogging. Everyone was blogging. I read so many of them, I came upon one that posted out pod cast of interviews of crafty people. One of them was of how Etsy was born.

Then I had the fantastic idea, hay why not, I can create a blog and share my crochet creations and designs in the process. Because I love to crochet and want to share my work, I went to check out Etsy, even though it is USA based, they have a great online community where people all over the world sell their handmade creations and they are reasonable with thier fees. Did you know that 95% of Etsians are women.

So I signed in and created my storefront and added my phone pouches and bookmarks. This was a start to my new beginning. A small shop front of my own, with my own creations, sharing them with the world, wow. In time, I started adding more, scarfs, pencil cases, clothes.

As time went by I bought a ring from one the Esty sellers and I thought hang on a minute maybe I can try one of my own. I bought few more and in return I received a bundle of tutorial on how to create my own ring, this included a mandrol too. Wow, I have to give this a shot. Spotlight was my goal, they are a huge store and have variety of products, espcially beads. I straight away fell in love with glass beads, they sparkle and shine. I started experimenting with all sorts of colors and combinations, earrings, rings, bracelets. These designs were so easy to put together that I had to add them to my Etsy store. I started out with beaded bookthongs and now have variety of charms, zipper pulls, bookmarks and recently added beaded jewelry, bracelets, rings, earrings and now I am thinking of adding necklaces.

I am so happy with these designs and creations that I will continue adding more to my store. I have a short positive saying, "I am creative". This I have stitched onto my sleeping hat and each morning I wake up I have many ideas going through my mind, I find it hard to keep up with myself. I love colors, yarn and hooks and now beads, I would love to share this with each and every one of you. So please check out my store and blog and look out for those colorful creations.

Crochet Creations (Etsy store) - http://monikarose.etsy.com

MonikaRose Crochets (blog) - http://monikarosecrochets.blogspot.com/

My three items to feature:

A bookthong full of color
http://www.etsy.com/view_listing.php?listing_id=26630588

Mobile/Cell Phone Pouch - THe Blues
http://www.etsy.com/view_listing.php?listing_id=25194165

Red Soft Scarf
http://www.etsy.com/view_listing.php?listing_id=17202637

Wednesday, June 24, 2009

Working With Polymer Clay

This project is for persons 18 years old and older!

If you remember your kindergarten days, you might re-call several occasions in which you mashed and poked away at that vivid and doughy sculpting clay called Plasticine. This stuff would entertain me for hours, and I always loved it more than Playdough because it would never dry up. Whenever something looked all wrong, you could just ball it in your hands and roll it around some more to create something entirely different.

Polymer clay is quite similar to Plasticine. Both of these clays are somewhat solid when you buy them, but are softer from the heat of your hands. They both have an "oily" feel to them that leaves that residue on your hands, and they do not harden in the air. Plasticine is one of those clays that does not solidify at all, unlike Polymer Clay which, when baked, turns hard as a rock. So, if you intend to create a figurine, piece of jewelry, or some dollhouse miniatures that you would like to last forever, than Polymer Clay would be your best bet.

But Polymer Clay is a clay in name only. It is actually PVC based, and is more of a moldable and sculptable plastic than anything. It doesn't actually contain any Earth clay at all. Polymer Clay doesn't require any curing in a kiln, but it does require you to bake it in a conventional oven, ranging from 265* F to 275* F for about 15 to 20 minutes, depending on the thickness of the object you are baking. Afterwards, you may choose to sand buff it to create a surface sheen, file down any imperfections, and than leave it as-is or gloss it with a water-based finish.

Polymer Clay isn't a new concept. In fact, it has been on store shelves for almost 40 years as a sculpting material, and even longer for other purposes. So, it's no surprise that there are a vast array of clay brands and colours to choose from.

The most popular and well-known brands of Polymer Clay are Fimo Soft and Sculpey III. Through the years, these companies have come out with different formulas for their clays, so the texture and feeling of the raw clay in your hands has changed tremendously overtime. For a beginner, I would suggest that working with either Fimo Soft or Sculpey III would be your best bet, namely because they are easy to handle and easy to find. You can easily find other brands as well online, such as Premo or Kato Polyclay, and they can also be found in your local hobby or arts & crafts store.

Polymer Clay generally comes in small 2oz packs of one particular colour, although many brands also offer boxes of 24 or 32 small packets of various colours to get you started. This may be your cheapest option if you have never worked with clay before. If you wish to create something with just a few colours, than you might be better off just purchasing the small amount of colours that you need. You may want to go ahead and buy just one block of each brand just so you can get a feel for their qualities and decide which brand works best for you.

One of the most favourable aspects of working with Polymer Clay is that it comes in so many colours. There is basic colours, fluorescent, metallic, pearl, glow in the dark, translucent, glittery, and even textured clays. Unlike sculpting materials like Terra Cotta, you don't have to spend all the work painting your creations afterwards. The option is always there if you would like to add details after your goodies have been baked with paint such as acrylics.

The great thing about colourful Polymer Clay is that it does not shrink or alter shape after baking, and most of the colours only change hues a very small bit and are quite unnoticeable. The downside of so many colours to choose from is trying to keep them separate. If you have several packages of opened clay, you may want to invest in some zipper-top baggies and an airtight container. If you have too much clay to handle, invest in one of those plastic organizers with the different compartments. Grab some sticker labels, write down the colours, and stick them on the matching compartments. This will keep your colours separate and clean. A good idea is to keep opened clay in one place and un-opened clay in another place to avoid opening several packages of the same colour when you already have some opened.

Cleanliness is another huge factor in Polymer Clay sculpting. Light colours such as White and Yellow just love to pick up specks of dirt and dust from the air and your hands. Even when your hands appear clean, these specks somehow seem to find their way onto your clay. Here are a 3 steps to keeping your clay nice and clean.

1) Keep a smooth and clear work surface. An ideal surface would be a big chunk of ceramic tile or glass. Clean thoroughly with soapy water, baby wipes, or some rubbing alcohol. After the surface starts to get tacky or oily again, keep paper towels and alchohol to give your surface a wipe down.

2) Keep your hands clean. I find that washing up with dishwashing liquid and letting your hands air dry works the best. Cotton towels are monsters for little specks of dust, so avoid them. Also avoid wiping your hands on anything or touching anything. A good hard wipe with a paper towel on your hands does wonders in getting off any dust. Keep a scrap piece of clay to roll between your hands to get off any spare dust that the paper towel didn't pick up.

3) Work with dark colours last. Dark colours leave dark residue on your work surface, and when you are rolling light colours on the same area, you are going to pick this residue up and your colours can get very muddy. Also, red seems to be a bad culprit in bleeding into other colours, so consider this a "dark" colour.

Another addition to Polymer Clay is the very useful "Liquid Clay" usually sold under the names "TLS - Translucent Liquid Sculpey" under the Sculpey brand, or "Fimo Decorating Gel" under the Fimo brand. Use liquid clay on your wire when you insert it into the clay before baking. This keeps it from slipping or falling out eventually, and acts as a very good adhesive or glue. When you attach pieces of clay to each other before baking, try adding a bit of Liquid Clay to the joint before sticking it on, as this will ensure a strong grip onto the clay base. Liquid Clay can make very attractive garnishes, such as frosting, icing, syrup, and glaze. If you add some colour, either by Oil Paint or by shaving in some hard coloured pastel, you can make yourself some glaze or syrup. If you add solid clay to the liquid clay, you can stir it constantly to a smooth consistency and make some very tasty looking frosting or icing for some clay cupcakes. Liquid clay can be baked with the rest of your clay at the same temperature and the same time, so they can be combined effortlessly.

Polymer Clay can be rolled out and cut out with cookie cutters, it can be pushed through a clay "extruder" to create strands in all different sizes and shapes, it can be sculpted with an unlimited amount of tools such as toothpicks and Popsicle sticks, and it can be rolled into different shapes and stuck on itself. Experiment! If you look up "Polymer Clay Tutorials" on the internet or in a bookstore, you will get many helpful resources to get you started as well if you do not know where to begin.

You can do a lot with clay. It doesn't just have to sit on a shelf and collect dust. You can wrap pens in it, create picture frames and light switch panels, or you could do what I do - make some jewellery! Before baking, try sticking some wire loops or eye pins in the clay so that it can be hung on things like jumprings and earring loops. Polymer Clay makes very attractive necklace pendants, rings, keychains, and all sorts of accessories that anyone can enjoy.

Sculpting with Polymer Clay is an entirely different world where you are free to create all that your imagination conjures up. What I have explained will get you started, but if you are ever curious to know more about the art, there is a wonderful Polymer Clay encyclopedia on GlassAttic.com. The creator is a Polymer Clay guru, and she is always happy to explain anything you need to know about the wonderful art of Polymer Clay. Experiment and enjoy!

Original Source: Crafts: Working With Polymer Clay

Thursday, June 18, 2009

Liquid Clay 101

These Projects are for persons 18 years old and older!

Liquid Clay comes in many forms, but many of us just refer to all brands as TLS, which actually stands for "Translucent Liquid Sculpey". In actuality, Sculpey certainly isn't the only one who makes Liquid Clay. Fimo makes a Liquid Clay called "Fimo Decorating Gel", and Kato makes a Liquid Clay called "Clear Liquid Polyclay".

From my experience, you can use a WIDE variety of things with your Liquid Clay. If you want it to be Translucent though, I suggest using Fimo Decorating Gel. It is EXTREMELY translucent and makes the BEST sauces and syrups and anything else that needs to be coloured but still still transparent. TLS will leave you with an opaque mixture, so it's good for things that don't need to be see-through like chocolate sauce, slime, blood, icing, etc.

For colouring, things like Oil Paints, shaved Oil Pastels, Chalk Pastel/Charcoal, Kneaded Polymer Clay, Eyeshadow, Metallic Powders, Alcohol-Based Ink, Dry Pigment Powder, etc...

DON'T use Acrylic Paint. It does BAD things when baked, and turns out like crap!

I can't tell you how many times I have been questioned on how to use liquid clay, though. How do you make icing? How do you make chocolate sauce? All sorts of things can be made from it, so here is a little list that I have compiled!

Blood Hah, figures I start out with something morbid, huh? A good thick red blood is a combination of TLS and red oil paint. Just squeeze a dab into the TLS, mix it up, and than drizzle or squeeze this liquid onto the object of your choice. Here is an example of BLOOD: [link]

Slime Like blood, slime is just compiled of TLS and a mixture of a bright or royal blue and bright yellow oil paint. Just mix and use! Here is an example of SLIME: [link]

Frosting/Icing When I make icing, it is generally a mix of TLS and Kneaded Polymer Clay. If you add Polymer Clay to TLS, it gives the mixture a very spreadable texture, and is much more thicker than using something like Oil Paint. Just take a ball of the colour of polymer clay you want your icing to be, and knead/warm it in your hands. When it is nice and warm, tear it into pieces and throw it onto a ceramic tile or into a container.

With the back of a spoon or a solid mixing object, add TLS and mix and mash it until it becomes smooth. A lot of people get discouraged because it is chunky at first, but trust me... just KEEP mixing. If it is too thick, add more TLS... if it is too thin, add more clay. After it is nice and smooth, spread it onto your cakes, cupcakes, and cookies with a stirring stick or something that spreads well! Here is an example of FROSTING/ICING: [link]

Syrup & Sauces A great way to make syrup is with TLS or Fimo Decorating Gel and shaved chalk pastels. If you want a VERY clear syrup, I suggest using Fimo Decorating Gel. Take a brown chalk pastel, and swipe it across a nail file or piece of very fine sand and put it into a little baggie. Add a little bit of Liquid Clay and squish it around with your fingers until it is mixed. This will make Maple Syrup! If you want something like a strawberry syrup, just use red chalk pastel! If you don't have any Fimo Decorating Gel, mixing the chalk pastel with some gloss also works well. Now you just pour it on top of Pancakes, Waffles, Cheesecake and such!

Here is an example done with Fimo Decorating Gel: [link]
Here is an example done with TLS, see how much more opaque the syrup is? [link]

Peanut Butter Whether you like it crunchy or smooth, all you need is TLS and some kneaded brown (peanut butter coloured) clay! Just knea the clay, add the TLS and mix mix MIX! The more you mix, the more smooth your peanut butter will be. If you don't mix it all the way, you have chunky peanut butter!

Whipped Cream Like Frosting/Icing, Whipped Cream is also made with a mixture of TLS and Kneaded Polymer Clay. Just add slightly more TLS. If you want that "piped" look, just scoop some into a baggie, cut the corner, and squeeze it out! You can also use Cake Decorating bags and tips, as well! Just make sure to keep ones just for using with your clay - don't use them for cake decorating once you use them with clay! Sometimes I like to add a tiny bit of Vanilla Scent to my whipped cream just for fun! Here is an example of Whipped Cream: [link]

Here is an example of how whipped cream or frosting can be PIPED to make it look really pretty: [link]

Chocolate Sauce: Is made the same was as blood and slime (Gross, huh?) except with Brown oil paint!

Drizzle: Great for finishing off baked goodies like cinnamon rolls and donuts! Just mix some TLS with some white oil paint (for Vanilla Drizzle) or any colour you want, stick it in a small baggie and make a TINY cut in the corner! Drizzle across your piece, and bake! Here is an example of Drizzle: [link]

Have anymore suggestions? Go ahead and make a comment!

Wednesday, June 17, 2009

How to Green your Shipping Operations

Most Etsy sellers are probably ecstatic when they stumble across a nice shoebox or a small corrugated box they can reuse in their own shop – it’s like finding gold! But are you doing everything you can to keep your shipping practices green? Here are some ideas to consider:

Reduce:

Try and reduce the amount of packaging you are using. It's important to keep a variety of boxes and envelopes on hand so you don't have to put a small item in an oversized box. Also, consider a refillable packing tape dispenser and buy replacement tape rolls in bulk, rather than buying packing tape with a new dispenser each time (P.s. - those cardboard tape rolls make excellent bead or knick-knack dividers when a cardboard circle is glued to the bottom!)

Avoid double and triple packing items – for instance, a necklace in a mini zip bag, in a gift box, in a bag, wrapped in tissue, in a shipping box.... you get the idea!

Reuse:

Don't be shy - see some great boxes sitting outside a business or at your work? See if you can take them to reuse. Trophy shops, gift stores and even restaurants often have oodles of boxes. See if you can find a local business to partner with and offer to take all that "waste" off their hands!

Fill material is important for many Etsy sellers sending fragile items. Plastic bubble wrap and peanuts have their place, but you probably have things around your house that will work just as well! Popcorn is an excellent replacement for foam peanuts (encourage buyers to throw it in their yard for the squirrels!) Newspapers, magazine pages, and junk mail make excellent fill material when crumpled. Save the tissue paper from new purses or shoes to reuse. Many department stores put colored tissue paper inside shopping bags - reuse it! If you have a paper shredder to shred your bills, save those shreds for padding!

If you print your own shipping labels, why not print them on the back of scrap paper? Grab a few sheets out of the recycle bin at your office and print on the back. As long as the paper isn't too transparent, this works great and gets another use out of a sheet of paper before it goes to the recycle bin. Recycling is great, but it takes a lot of energy to recycle paper and plastic, so it’s most efficient to get as many uses out of an item as possible before it is recycled.

Extra fabric cut into strips makes for charming ribbon and ties. During the holiday season, if your yard is covered in pinecones, try using some as a festive fill material! Packing materials are everywhere…

If you are wary of how using reused materials might affect your business image, just consider it a marketing challenge. You could buy a rubber stamp that proudly announces you have reused packaging. Or consider an announcement in your shop that tells customers they can expect their package to arrive in eco-friendly upcycled packaging. Additionally, consider wrapping your main item in lovely printed tissue paper to make it stand out from your mishmash of upcycled fill material.

If you need to use new packing materials, consider eco-friendly products such as cornstarch peanuts or 100% recycled bubble wrap.

Recycle:

Be sure recycling is part of your shipping process. Scraps, packing material or other goods that cannot be reused or upcycled should be sent to the recycle bin. Avoid buying packing supplies that come with extraneous packing or waste.

Part of the recycle mantra that sometimes gets forgotten is to also BUY recycled. In the United States, its easy to buy recycled if you ship Priority Mail, because all of their packaging is Cradle to Cradle certified! Check to see if your favorite shipping supply vendor offers products made from 100% recycled content, or with a high post-consumer content percentage. Uline.com offers several products that are made from recycled content: http://www.uline.com/CustomerService/ULINE_FAQ_Ans.aspx?FAQ_ID=147&searchedkeywords=recycled

Additionally, recycled labels can be found at: http://www.theallgreenstore.com/green-office-supplies/mailroom-supplies.html

If your favorite supplier doesn't offer supplies made from recycled materials, ask! Show them there is a demand for these products.

If you have unique packing needs, try searching the Internet for greener options by using a search engine like http://green.thefind.com or http://www.earthmoment.com/.

Transit:

How far have your mailing supplies traveled to get to you? Are you driving to the post office twice a week to pick up boxes or to mail items? Are you ordering packing supplies once a month? Driving back and forth to the post office or having goods delivered to you more frequently than needed wastes energy.

Printing your own postage labels at home will save you time and gas - in the United States, you can log in to USPS.com to arrange for packages to be picked up by your postal carrier. This is more efficient because they are already making the rounds through your neighborhood! Keep in mind, the USPS will also drop off packing supplies to you - order them for free online at USPS.com.

And while it may be painful on your wallet in the short-term, consider ordering your packing supplies in large enough quantities to last a year. You will usually find a lower per-piece price for buying in bulk, and you are saving energy by minimizing the number of deliveries you get (less truck trips to your house saves gas!)

Don’t forget to keep your packages light, especially if you need to use Air Mail. Tissue paper, newspaper, popcorn and paper shreds make for good padding and lightweight packages and help save fuel.

Complete the circle:

Lastly, urge your customers to recycle and reuse the packaging you've invested in!

Wrap items in ribbon or fabric that can be upcycled again and again. Provide your customers with information on how to recycle their packaging and/or what parts of your package are recyclable, and where they can find recycling outlets (http://earth911.com is a good site). This is information that makes great fodder for your newsletters or Message to Buyers.

If you're still not sure you are being as green as possible, you could offset your shipping operations by purchasing carbon credits from a broker such as Terrapass (http://www.terrapass.com/). Carbon offsets are not without controversy, but you will be funding green energy projects.

What do you do to keep shipping green?

Tuesday, June 16, 2009

Featured Artisan: FreshlySkweezed


I've never met a piece of paper I didn't like! I like paper so much, I work at a library just to be around it. Sometimes, I even read! I'm a former (radio) disc jockey who decided to make the switch from working with my mouth to working with my hands. It's a happier choice because my hands have much more to say!
GREAT GIFT IDEA ---> Personalized stationery sets for under $20, including shipping!!! It's fun to do...Just match the color/design to the personality!
Perfect for BRIDESMAID gifts, TEACHERS, HOSTESS gifts, GRADUATES...

More Gocco Screenprints on the way!...... Letterpress in the coming months!
My personalized stationery sets have been popular with brides-to-be.
Hey! My shop's been featured in Brides.com. Come see!
http://www.brides.com/blog/weddedbits/102/2009/05/7288/for_your_maids.html
My Etsy Shop:
My Twitter:

Monday, June 15, 2009

Newbies. Here's why you're not selling yet

When you're new to Etsy, you're desperate to make that first sale (I know I was!) and I remember that it seems to take forever.

I know plenty of you think it's your store, your prices, Etsy customers etc, but here's one set of events that applies to every new seller.

It's all about connections and connections take time.

It could go a little something like this:

♥ Day 1 ♥
When you first open your store, nobody can find you. You may as well have opened on Pluto. You will not sell anything.
Connections - 0*

♥ Day 2 ♥
Then you list a product. It appears first in the Time Machine and puts your shop at the top of the Seller list. But it will quickly move down that list. If you're lucky a couple of people may stumble across you in these places. You probably still won't sell anything!
Connections - 4*

♥ Week 1 ♥
You list more products (hopefully over a period of days). More opportunities for different buyers/sellers to visit your store. Maybe some of them will 'heart' your store. If so, you'll appear in their favourites list.
Connections - 20*

♥ Week 2 ♥
You start making forum posts. Now you're building relationships with other buyers and sellers. Hopefully they're starting to visit you.

As you build up these relationships, you'll find more and more people put you in their favourites lists. The more favourite lists you appear in, the more likely it is that people who visit another sellers store will wind up in yours.
Connections - 80*

♥ Week 3 ♥
Now you've built up a decent number of connections on Etsy.

Maybe someone will pop you in a treasury (more connections), you're now hearting people (they check their hearts and bingo! more connetions), you're regularly posting in the forums (connections), and you're listing regularly (you guessed it - connections).
Connections - 300*

♥ Week 4 ♥
Finally all these connections and links to your store pay off. Someone buys something. Now your store also appears in the 'Sold' Time Machine and in 'feedback'. Plus the buyer will start talking about what he or she bought from you - so now you're also getting word of mouth outside of Etsy.
Connections - 1200*

You can see where this is heading. The connections build up exponentially, which explains why nothing happens for 4 weeks or 8 weeks or 12 weeks and then all of a sudden you're rushed off your feet!


So if you're new, don't panic.

Just build up as many connections (on and OFF Etsy) as you can.

xxx scarlett



* number of connections example only and based on nothing more than my fertile imagination.

Sunday, June 14, 2009

Twitter Tips

hi...

by now most of you have heard of Twitter. and if you are not using it yet, why not?!

of all the social networking sites I use (Flickr, blogs, etc), I have seen the biggest results with Twitter.

I can count about 10 sales so far (of my 75 total) from customers who found me via Twitter. In fact, I just got one the other day :)

here's why Twitter works:

you can reach a LARGE amount of people with minimal effort! (be sure to not "protect" your updates, or else they will not appear in the public timeline).

and actually, a large number of those Twitter sales came from people who had never even heard of Etsy before! they saw my items, liked them enough to sign up, and made a purchase! isn't that wonderful?! :)

I spend most of my time "promoting" more on Twitter than anywhere else. a lot of people may frequent the forums here on Etsy, or chat, or take out ads on sites like CraftCult. here's the thing though -- mostly it's just sellers who know about these. and we all know that we are usually looking to sell, not buy! ;)

Twitter reaches soooo many different people. and who knows, one of them might like something enough to make a purchase!

a few quick tips:
-- participate! @ reply to people and get talking!
-- don't "spam", i.e. posting nothing but link after link. people are less likely to click on anything you post if it's ALL you post
-- follow people back! you don't have to follow anyone you don't feel comfortable following, but a lot of people DO unfollow those who don't follow back
-- follow @Etsy and check out who they are following and who's following them!
-- ask questions of your followers! tweet something like, "what are you working on today?" or "what did you have for dinner?" anything to interact and get the ball rolling!
-- be sure to post a link to your shop in your bio page, and also use keywords. I have had a lot of people on Twitter find me by searching Twitter for "jewelry" or "photography".

basically, Twitter is a wonderful marketing tool! it's quick (only 140 characters allowed!) and it's fun too. a great time-waster ;) and hey, if you make some sales with it, fabulous! also, it's free. :)

you can follow me here:
http://twitter.com/worksinprogress

I look forward to tweeting with you all! :)

Wednesday, June 10, 2009

6 months and 500 sales, advice on building a strong business

I have been on Etsy for 6 months now and just celebrated my 500th sale. I have achieved this in part due to the awesome advice I have found on the forums, and feel that it is my turn to share 10 points that have made a difference in my shop.

1) Treat your shop as a business.
If you treat your shop as a hobby, you will get a hobby's worth of results. Be dedicated to creating new products, filling out your shop, taking excellent pictures, knowing how to work with the Etsy system, and promoting in as many ways as your are able. Search the internet for business topics, read the forums, learn as much as you can. It is not as simple as creating something and listing it.

2) Know your target market.
Knowing your target market and providing a product that they WANT is the foundation for a successful shop. You can make beautiful things, but let's face it, if you targeting the wrong people, or if your beautiful things do not fulfill a need or want in your market you are not going to sell anything.

Ask yourself a few questions and gear your descriptions, or even your products to speak to your market. BEING a member of your target market helps tremendously with putting yourself in their mindset.
-Why would my market be interested in my products?
-What aspects of my product would be the biggest selling point?
-Where does my target market hang out on the internet? (What is the best place to join in the community and quietly promote)

3) Search your key search on Etsy every day (or multiple times a day).
A large percentage of people are going to find you simply by searching on Etsy. It is important that you show up in this search, that you show up early, and that you show up often.
-Think of all the possible search words that you think of someone might type in to find your item and tag your items accordingly.
-Create new items or renew items frequently so that you remain present in the searches. The more times you show up, the more chances you have of someone falling in love with your products. If you drop down too far, it is time to renew, or list a new item.
-Get to know your competition through this search. Analyze their style, how prolific they are, how frequently they list, their success, etc. Use this information to make your shop stand out next to them.

4) Make the most of your tags.
Use ALL of them. Tag colors, your shop name, key selling points (free shipping, eco friendly, etc.), important materials (sterling silver, cashmere, etc.) and descriptive words (soft, shiny, classy, funky, retro, etc), common misspellings, and alternate phrasing.
-Look at your competition's listings for ideas on other tags that you could be using.

Your buyers find you through these tags, as do treasury makers. Treasuries help bring more exposure to you, thus increasing your views, and hopefully sales.

5) Visually stand out from the crowd.
Make your items stand out from your competition. This is about branding. You want your buyers to see your items in the search and know that it is yours.
-Have a unique style that shows up in your photographs. This may be the style of your products themselves, or simply the way you photograph them.

6) Continually improve your photography.
Your photographs will make or break you. Your customers can't hold your items, so the photographs need to be clear, informative, and visually stunning all at once.
-Read tutorials online, and in the forums to improve your shots.
-Use natural light, or a light box.
-Tweek your shots in photo editing software to make them the best they can be.
-Take LOTS of pictures of each item at many different angles. Choose only the best 5 to keep.
-Search around Etsy for another seller who's product photographs you admire. Emulate their style and adapt it to fit your items and your shop. DO NOT copy their style exactly. You want to stand out. Use their style as inspiration on how to pose items, or how something looks best.
-Use all 5 picture slots that Etsy gives you.
-Select 1 shot that is artsy, alluring, and visually stunning that will draw your customers in. Make them want to click on it to get a better look and to see more of that stunning piece. Make this your first shot.
-Give at least 1 shot of the full item. You may loose a sale if your customer has to piece together all your shots to figure out what the whole thing looks like.
-Show important details such as the clasp, patterning, etc.
-Have a shot showing your item in scale. It is difficult to tell in a picture how big, or small an item is. Dimensions in your description are important, but it is difficult to visualize dimensions. Show a necklace or purse on a model, your stuffed toy in a person's hand, or your artwork on the wall next to a piece of furniture.

7) List more
You can't sell it if it isn't in your shop.
-Creating and listing more means more choice for your customers.
-More listings spaced out have your shop show up more frequently in the searches, bringing more people to your shop.
-More variety means more choice for your customers. The more items you have, the more likely someone is to fall in love with a piece and take it home.
-Shops that are filled out have a more professional appearance, like you are running a business rather than a hobby.

As you list more, use your shop sections, so that your buyers can easily find everything in your shop.

8) Diversify your product line
Variety is the spice of life. Additional product lines allow you to list in multiple categories, which allows you to draw people to your shop from multiple searches. If your products are complimentary, it encourages people to find something in your shop they didn't realize they wanted when they typed in the original search. Consistently look at your products and ask yourself:
-Is there a complementary line of products I can also sell?
-Can I make this product in more sizes or colors or patterns?
-Can I offer more products in different price ranges?

9) Make a high quality product
If your customers are delighted with your products they will come back for more and refer more people to your shop. This is free advertising, and the more people they send your way, the fewer you have to find yourself.
-Pay attention to details
-Use materials you are proud of

10) Provide excellent customer service
Each customer that you take care of well and comes back, is one customer you don't have to find.
-Treat your customers as you would like to be treated.
-Check your email and convos at least once a day, if not more often
-Be professional, polite, and kind.
-Ship quickly
-Maintain communication. If something is taking a while, keep them updated. Let your customers know when their items have been shipped.

I hope that this helps you all in your shops and here's to each of you reaching 500 sales :D
My Online Shop:

Monday, June 8, 2009

Packaging and Shipping Your Handmade Goodies!

A lot of people tend to think that because they have done all the hard work to get a sale online, they can take a breath and worry not because all the work is done. But realistically, posting and selling your items are only half of it. You have an impression to make!

Packing and shipping your items might seem like a meagre task, but what you are doing is sending the buyer a piece of your personality. You can't be there in person, so you have to send a good representation of yourself. A good packaging job can mean the difference between repeat sales and one time buyers, and it is up to you to give them a little bit of magic with every parcel you send. Just think of it this way - it's like Christmas or a Birthday for the buyer, so WOW them! Make it personal, make it beautiful, but most of all - make it memorable!

These ten thorough tips will get you started on packaging your beautiful products in a way that will make an everlasting good impression on your buyers. To make it easier, I will also include examples from my own experiences. So here we go!

♥1. Packaging should reflect you! ♥ Come up with a style of packaging that matches the items you sell. If you send your items in cute yellow polka dot gift wrap, and your shop doesn't even have an ounce of cuteness, you are going to look like you are either having an identity crisis or that you really just don't know how to coordinate.

My shop is basically white with many additions of lime green, purple, and black. I generally ship my items in lovely white boxes tied with green polka dot ribbon and purple tissue paper - it matches the colours of my shop!

♥ 2. Don't be a grub! ♥ We all try to cut corners to save a buck when we can, but if the box that you are planning to ship in has been mashed up and torn - don't use it! Rips, tears, and other damage will always been seen as carelessness. The best rule to follow is to use new packaging products. If you decide to reuse old packaging supplies, just make sure that they are in excellent condition. Wrapping things in newspaper, Christmas wrapping paper (if it isn't Christmas), old Chatelaine magazines from 1976, or worn & old bubble envelopes are an absolute no-no and will put off your customer in an instant.

If you make your own boxes or bags, do a good job - don't just throw them together. Remember - presentation is of the essence!

♥ 3. Serve and Protect! ♥ It is a real downer when you open a package only to find that it's been damaged or broken. Do all you can to make sure that your items are safe and cozy, because postal workers tend to play football with your parcels, sometimes. Things like tissue paper, cotton, shredded paper, packing peanuts, bubble wrap, plastic balloons, and bubble envelopes are a good way to protect your items from damage as well as the elements.

♥ 4. Keep it clean! ♥ Nothing is more disturbing than finding pieces of pet hair, human hair, and fuzzies in a brand new parcel. It's un-hygienic for sure, but it is also a turn-off. Always keep the area where you package things free from dust, hair, and smoke. Do not eat or drink around your shipping area, as cookie crumbs and soda stains are no fun either. One of my biggest pet peeves is receiving an item that wreaks of cigarette smoke. If you smoke, don't smoke around your items - or better yet, smoke outside.

If you pride yourself in being green, recycling is definately a regular part of life for you. Recycling boxes and packaging supplies is not necessarily a bad thing unless it is in bad condition - so think before you use it!

♥ 5. Keep shipping realistic! ♥ If you charge too much for shipping, you might not even got as far as a sale, at all! All you have to do is visit your local post offices' website or pay them a visit and ask them a few questions. An example of a no-no would be the actions of the majority of eBay sellers: Many eBay sellers give you a great deal on the product, but shipping is through the roof to compensate for a low selling price.

Only charge what is realistic for shipping. Invest in a moderately priced digital scale and measuring tape, and get your shipping fees down to an art before you start selling. Any costs such as boxes, tissue paper, bubble wrap, and other packaging prices should be incorporated into the items selling price - not the shipping price.

On the other of the spectrum, do not under price your shipping. By doing this, you are reaching into your own pocket each and every time you sell an item and are undercutting any profit that you make from the item. If you plan on selling as a business, you need to think business. If your shipping prices are on the high side but are realistic, all you have to do is explain why, and most of the time people will understand. If your product is good, the shipping price is always worth it in the end.

♥ 6. Include a business card! ♥ Business cards can be made for rather inexpensively. I personally use Vista Print, and their cards (in Canada, atleast) start at $17.99 for 250 cards. Stick the business card on your package; or better yet, stick a few in with the package. If you include more than one card, chances are that the buyer will pass them on to somebody else who may be interested in your products.

♥ 7. Offer coupons and freebies! ♥ How many of us flock to free sample stands in the grocery store? If it's free - we love it! Try adding a little something with each package that you send out - such as magnets, stickers, and buttons with your business name on it. It's such an inexpensive way to say thank-you, and most people will be very happy about it. A great way to coax buyers to come back is to include coupons with their purchases. Things like "10% off your next purchase" or "Free shipping on orders more than $20.00", are great promotions to offer. Just make sure to set an expiry date!

Things not to include are freebies that could result in a mess upon opening. For example, chocolate is a cute gesture but what if the person lives in a warmer climate? You don't want chocolate goo all over the product, do you? The same goes for extremely strong smelling perfumes, soaps, and candles - they can permeate the entire box!

♥ 8. Personalize your packaging supplies! ♥ A plain old box is all well and good, especially if it looks great the way it is, but try adding your own flare to it by stamping your name and website onto the box or adding a sticker with your store logo. Not only does it look professional, but the buyer will be reminded of you everytime they see it!

Don't just think inside the box - think outside! On the outside of the parcel, that is. Add your logo name and website on the outside of the envelope where all the shipping information is. Do you know how many people handle your items before it gets to it's final destination? Many! If your name or logo looks interesting, somebody who handles the parcel might write it down for their own references.

♥ 9. Write a little thank-you note! ♥ Buyers just gush over the fact that their product has been made just for them. It really is a luxury that you cannot find with mass produced items. Your products come from real people with a heart - not a robot. So show it! Write a quick thank-you on a cute stick-it note and make the customer feel special! Because they are!

♥ 10. Follow Up! ♥ Just because the item has been shipped does not mean that the transaction is over and done with. Send them a quick message or e-mail asking if they have received the item and check to see that they are happy with it. If you're on Etsy, leave positive feedback and ask the buyer to do the same for you. Happy buyers are repeat buyers!

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I wanted to share that with all of you! I regularily share tips for this sort of thing in my blog, so check it out if you are interested :)
My Blog:
My Website:
My Etsy Shop:
My Twitter:

Sunday, June 7, 2009

How to reach the right people on Twitter-two tools

I've just discovered two websites that make using Twitter far easier - and can help you reach the right people.

The two sites are:
http://search.twitter.com/
http://tweetbeep.com/


Here's how to use them to find your audience:

It sounds obvious, but the people you want to connect with on Twitter are those who are likely to buy the sort of thing you're selling, right?

Right.

So you need to figure out what these people are likely to talk about (that relate to what you're selling) and then search/set up alerts for those keywords.

This sounds simplistic, but the trick is to really narrow it down and get the most likely prospects.

Here's my example:

I sell art featuring 'quirky, flirty big-eyed girls'. Here are some of the keywords I considered and reasons why I used/rejected them.

♥ ART: (rejected) this is far too broad - people who like Picasso or abstract art aren't likely to like my work.
♥ LOWBROW ART: (unsure) this is far more specific but is still a bit too broad - I'll probably use it when I have more time to search!
♥ FAFI: (accepted) she's a famous artist that my work is sometimes compared to - people who like her art are likely to like mine so this is a perfect keyword to look for.
♥ BLYTHE: (accepted) my work looks a bit like a Blythe doll, so people who love Blythe may be interested in the kind of art I do.

Etc, etc, etc.

The hard bit is really thinking about the right keywords to search for.

If you're an artist, a great way to find the right people is to think of a famous artist (anyone who's likely to be talked about) who does similar work to you.

I'm not sure how it would work in other categories, but I'd love it if you'd share your keyword tips here.

Good luck!

xxx scarlett

Friday, May 29, 2009

Some Secrets of My Success


Since I consider myself a successful Etsy seller, I'm taking the opportunity of my 2nd Etsyversary to share some thoughts. While I know everyone finds their own path and my experience won't reflect everyone's experiences, I hope you find this interesting or even helpful.

When I started making jewelry based on molecule shapes, I expected it to be a hobby. I was planning to work freelance writing jobs for a living and sell jewelry to produce some retirement savings. Yet within a year the jewelry became my full-time job that pays the bills. The freelance writing I do is extra.

I believe much of my success comes from having an unusual offering. At first, I thought my jewelry would appeal to a very small niche. I was uneasy about joining Etsy because I thought people interested in my stuff would not find me here. I was wrong. First, my work appeals to a wider audience than I suspected, and, second, people found my stuff through searches and - more importantly - through other people. Despite my expectations to the contrary, having such a narrow focus in my work has been a benefit.

I'm a generalist and I love making all sorts of things, like textiles, sculptures, and paper goods. But in my Etsy store, I've largely remained focused on just the jewelry. Every once in a while I'll throw something else in, but I think having a focused inventory looks professional.

Since this is my job, there are things I love to make that don't make money, so I can't offer them in my shop. I don't like that this is true, that I need to pay attention to profit margins. But it is necessary, especially since my extra time has been dwindling.

I love what I do. I have even found ways to enjoy the more business-sided aspects. It's important to have passion about your work when you work for yourself. I work long days [disclaimer: I still need to figure out work-life balance!], but often it doesn't feel like all I do is work when my hobby and my work are one and the same.

Every day I am thankful to have stumbled upon this way to make a living. I'm also very appreciative of Etsy and the Etsy community. Through Etsy forums I've learned the importance of great customer service and how to sell in person. I also appreciate the camaraderie in the Forums and in the street teams.

Thank you all, and good luck in all of your Etsy ventures!

My Etsy Shop:
http://www.molecularmuse.etsy.com

My Newsletter:
http://www.madewithmolecules.com/list.html

My Blog:
http://www.madewithmolecules.com/blog/

Tuesday, November 18, 2008

Featured Artisan: Beachcombers Cove


My shop is Beachcombers Cove, the home of original art & jewelry by Norma Gafford। I love Metalsmithing, Lampwork Bead Making, & Needle Felting. Retired Hippie..... Livin' the Dream of being a creating artist and loving every minute of it. Inspired by the ocean and sky , every day is an adventure. Browse and enjoy my shop! Art & Jewelry Should Be Fun!

Thursday, October 9, 2008

Featured Artisan: StarryHomeCrafts



When I was pretty young, my mother gave me a kit to embroider. It was the simplest line drawing of a tiger, but I LOVED it. I still have it. Someday, I hope to give it to my first grandchild as part of a baby quilt. That tiger started me on a long life of creative crafting. Mom went on to teach me knitting and crochet, and all types of needlework. I later taught myself to quilt. I also love to make dolls. I can't imagine having to choose among these loves, so I skip back and forth between them. Someday, I hope to find the "grand unified theory" of needlecraft, and be able to put all of it together in one big project!
http://www.starryhomecrafts.etsy.com

Tuesday, October 7, 2008

Featured Artisan: rokstudy



Ju’s Creations HistoryJu’s Creations’ owner, Julie Harrison, had a vision at age seventeen of owning her own business and earning an income from her embroidery. Due to business red tape this dream was put aside till March 2006, when Ju’s Creations was formed. Julie’s older brother Dave, had always encouraged her to have a web-based business, and in June 2007, she discovered Etsy and this dream took flight.Mission StatementJu’s Creations exists for the Sole purpose of providing a Personal Income Venue for future mission work in Africa. I Thess. 4:11-12.Julie was raised at Chidamoyo Christian Mission in Rhodesia, Africa, (Now Zimbabwe) with her older brother, David William Harrison, whom passed away in February, 2005, of a seizure disorder. Julie has always dreamed of going back to Chidamoyo to work but there has not been the right opportunity. The David William Harrison and Lynda Gayle Nutt Memorial Library is that opportunity so I hope you will help me support this endeavor.I will be spending September 2009, at Chidamoyo Christian Hospital, and your patronage will aid with my expenses.Ju’s Creations SpecialtyJu’s Creations Specializes in embroidery. The three qualities that set this embroidery apart are: 1) I use two strands of floss creating a finer appearance; 2) I create very small stitches, and 3) the products listed have not been sewn on a sewing machine or embroidery machine.Ju’s Creations provides unique, handmade, non-machine embroidered gifts such as quilts, Wall Art, and Housewares.Ju's Creations will have a display at the Feldheym Library, in San Bernardino, California, from January--April '09, all items on display will be for sale.Check my blog: www.etsylove.ning.com/profile/rokstudy, periodically for other items that are available yet do not fit the criteria for Etsy. Special orders are welcome. Thank you for visiting; I welcome your feedback and appreciate your business.“Visual Arts through the eye of a needle.”™www.rokstudy.etsy.com


Thursday, October 2, 2008

Featured Artisan: blinkingmouse




Pretty Little Love Objects sells keepsakes and love objects for those who like to give thoughtful gifts and cards. I hope to put the romance back into gift giving and beat out all the mass made, disposable gift items big card companies seem eager to flog these days. A gift made and given in haste means nothing and sits quietly on a shelf, waiting for the next charity collection while a gift crafted and bought with care and love in mind will be carried everywhere. If cards are creative it inspires those who write in them to think harder about their words, discouraging the slapdash way we often sign cards for special occasions. Romance be reignited and I plan to help it along a little. Each piece of jewellery is an individual design so customers will never have to worry about seeing someone else wearing your necklace. I use high quality materials that are both textural and eye catching. My favourite part of designing an item is playing with colour until I achieve exactly the effect I’m looking for. I also like to use unusual items like buttons and interesting pendants to add an eclectic feel to my items.In October I will be involved in a Craft Pink event for Breast Cancer Awareness month, where 50% of all items from the Craft Pink section of my shop (excluding shipping and a $0.20 listing fee) will be donated to Cancer Research UK. I will also be crafting exclusively in pink in October to show my commit to the cause. Lots of other crafters will be taking part in some way at Etsy, just search for the p4o tag to see their wonderful items.My shop is at http://www.blinkingmouse.etsy.com/ and my blog is at http://prettylittleloveobejcts.blogspot.com/ . I also write reviews and a monthly column on British books at http://estellabooks.blogspot.com/ .